Indian footwear industry.
Relaxo footwear.
Indian footwear industry is an worldwide footwear producer. it is biggest footwear maker in the world regarding volume. it is first-biggest as far as revenue. Indian footwear industry is 2nd largest footwear industry in the world. the size of footwear market is around 38700 crores and it is expected to reach Rs.51100 crore with a CAGR of 15% by 2023. Indian footwear retail is mainly an unorganized market with around 60% market share. Men's market is growing at a compound annual growth rate CAGR of 10%, and Women's market is growing at a much faster at CAGR of 20%. at present, men's contribute around 60% of footwear market against women's share of 30%.
About some major footwear company in India.
Relaxo footwear limited is an Indian worldwide footwear producer founded by mukand lal dua and Ramesh kumar dua. its headquarters situated at new Delhi, India. The organization makes items under 10 brands including flite, Sparx, Bahamas and Schoolmate. salman khan was signed as brand ambassador of Relaxo footwears.
Relaxo committed to her objective of providing quality footwear to customer's. Relaxo did a lot of marker fashion sensing, consumer feedback, trade feedback both before and after the product is launched in the market. Quality control department monitors every stage of manufacturing process, right form pre-production to shop floors and post purchase feedback.
Marketing strategy of relaxo footwear.
Relaxo footwear industry do focus in make in india mission. Relaxo footwear do not compromise with customers comfort and style.
Relaxo footwear targets youth generation. they produce shoes, sandals and slippers, which is having sporty looks and durable, its price range is form Rs. 200 to Rs.3000. they also produce schools shoes and sandals, leather footwear for men and women, having sophisticated look and comfort price range from Rs.400 to Rs.3000.